Week 0 · July 15, 2025

Why I Flew to Seoul with Terrible Skin

The habit

Noticing your skin before buying

Last July I stood in a skincare aisle in Seoul's Myeongdong district and felt something I didn't expect to feel on vacation: completely overwhelmed.

I'd flown thirteen hours with dull, tired skin and a suitcase full of good intentions. I'm in my forties. I'd spent the past two years buying whatever a twenty-something on my phone told me was life-changing — a serum here, an acid there — and my skin looked worse than when I started. Reactive. Blotchy. Tired in a way that concealer just made more obvious.

So I did what a lot of us do. I decided the answer must be in Korea, the place where all those miracle products come from. I would go to the source.

The wall

The store was beautiful. It was also a wall — floor to ceiling — of essences, ampoules, toners, creams, and words I couldn't read. Hundreds of choices. Thousands, probably. I picked things up. I put them down. A saleswoman asked if I needed help and I said no, because I didn't know how to explain that what I needed was for someone to make the wall smaller.

I left with nothing. I walked back to where I was staying feeling foolish, and a little emotional, honestly. I had traveled across the world to fix my skin and I couldn't even buy a cleanser.

What I noticed instead

That evening, my host — a woman about my age named Jiyoung — washed her face at the kitchen sink before dinner prep, unhurried, like it was as ordinary as filling the kettle. No shelf of products. A cleanser, a toner, a cream. Three things, used with total consistency.

Her skin was the kind I'd flown here chasing.

I didn't understand it yet, but that was the first crack in everything I believed about skincare: maybe the women I envied didn't have better products. Maybe they had better habits — small, boring, daily ones — and the products were almost beside the point.

The habit I'm starting with

This blog is going to follow that idea for a full year, one habit at a time. This week's habit is the humblest one possible: noticing.

Before you buy anything new, spend one week just paying attention. Each morning, look at your skin in natural light for ten seconds. Not judging — observing. Where is it dry? Where is it oily? What does it do after you wash it? Does it feel tight, calm, itchy?

  • Ten seconds, morning light, no verdicts.
  • Jot one line in your phone if you like: "cheeks tight, forehead fine."
  • Buy nothing yet. The wall can wait.

It sounds like nothing. But every good decision I've made since started with actually knowing my own skin instead of guessing at it — and every bad purchase I've ever made happened because I skipped this.

Next week: the bathhouse that rearranged my brain.